Reel Gardening was developed in 2002 by Claire Catherine Reid at the age of 16 to solve the problems she encountered when starting her own vegetable garden. Claire was encouraged by her teachers to enter her then newspaper and flour invention into the Eskom expo for young scientists. Claire won a gold medal at the national finals in Pretoria. She was asked how much water the product saved so she conducted a series of tests which concluded that Reel Gardening saves 80% water in the germination phase.
The department of Water Affairs selected Claire as the South African Youth Water Prize winner and she was sent to Stockholm in 2003 to represent South Africa and The Stockholm Junior Water Prize. Claire was the first South African to win the international award, beating 28 other countries and receiving the award from HRH princess Victoria of Sweden.
Claire then went onto win the Women in water award for scientific research below the age of 35. Claire was also a finalist in the Shorpite Checkers woman on the year award in the science and technology category. Claire secured a start up loan through Anglo Zimile and Reel Gardening began research and development in 2008. Reel Gardening opened the doors of its first Business premise in Illovo Johannesburg on the 12th of February 2010. Reel Gardening now operates from its own premise in Blairgowrie Johannesburg, where trial gardens are conducted and anyone is welcome to pop by.